Goodwill Goes GLAM! presented by Bank of Hawaii Foundation transitioned from its usual in-person mega-event to a special televised program that aired July 21, on KGMB-TV and live streamed on HawaiiNewsNow.com. Hosted by McKenna Maduli, the “Goodwill Goes GLAM! – Special Home Edition” featured a fashion show with local designers Kini Zamora and Anne Namba, entertainment by Jake Shimabukuro, and an online shopping component, to benefit Goodwill’s job training, placement and support programs.
Amid COVID-19, Goodwill Hawaii was able to pivot, and reach a wider audience to support their employment programs which have been a valuable resource for local residents impacted by the recent economic shutdown.
Katy Chen, president of Goodwill Hawai stated, “We are grateful to Bank of Hawaii, Hawaii News Now, Central Pacific Bank, First Hawaiian Bank, HMSA, Hawaiian Electric, HEMIC, Island Insurance Company, and Cox Fricke LLP who have stepped up to continue their support of this event and the work Goodwill does in the community.”
The 30-minute “Goodwill Goes GLAM! – Special Home Edition” variety show featured a GLAM! Fashion Show with past fashion show producers Kini Zamora (’15 and ’16) and Anne Namba (’19). Viewers had the chance to purchase Zamora’s and Namba’s Goodwill finds the night of the fashion show.
Bargain hunters still have the chance to choose from hundreds of other designer fashions and one-of-a-kind items online at Goodwill’s e-commerce site ShopGoodwill.com/Hawaii. This online shopping event ends on Saturday at 3 pm. All proceeds benefit Goodwill’s mission to help people with employment barriers reach their full potential and become self-sufficient.
Here are pre-event interviews with Anne Namba and Kini Zamora:
I had the chance to have a quick Q & A session with Kelley Cho, Director of Public Relations and Communication at Goodwill Hawaii.
Q. When did you collectively decide that Goodwill Goes GLAM! was going to be virtual?
A. We began exploring options for an alternative fundraiser soon after the statewide shutdown began. It was clear that large gatherings were going to be prohibited for a while, so we decided to host a virtual event. The plan for Goodwill Goes GLAM! Special Home Edition came together in May thanks to support from Bank of Hawaii Foundation, Hawaii News Now and our other sponsors and supporters.
Q. Do you foresee more virtual Goodwill Goes GLAM! events in the future?
We are very pleased with the outpouring of support we’ve received for this first-ever virtual Goodwill Goes GLAM! and hope that everyone enjoyed it. We hope to be able to return to a live event next year at the Blaisdell as the excitement of a live event and seeing the fashion show in-person is unparalleled.
Q. How have Goodwills on the continent handled the pandemic as far as fundraising?
A. We are the first Goodwill to host a virtual event on TV like this as far as we know. I know some other Goodwills have done virtual fundraisers via social media.
Q. Could you provide the rundown of Goodwill Goes GLAMs of the past and who produced and styled them?
A. We were able to showcase the talent of many professionals in the fashion industry as well as upcoming designers and stylists…
2012 — “The Elements of Goodwill” styled by Reise Kochi, Rene Rodriguez, Crystal Pancipanci, Kyle Kagamida and Allie Lee. “Goodwill Goes Green” up-cycled by UH Manoa students. Produced by Amanda Stevens and Hawaii Pacific Entertainment.
2013 — “The Timelessness of Goodwill-Hollywood Icons” and “Fashion ForWARD” styled by UH Manoa and HCC students and graduates. Produced by Amanda Stevens and assisted by Amy Azada.
2014 — “Urban Appeal – Eclectic Goodwill” produced by Paul Brown.
2015 — “Royal” produced/styled by Kini Zamora, assisted/styled by Therese Wahl.
2016 — “Doll Me Up” produced by Kini Zamora styled by fashion students.
2017 — “The Art of Fashion” produced by Kaypee Soh. Styled by Kaypee Soh, Amanda Stevens, Rene Rodriguez and Amy Azada.
2018 — “The Fashion Edit” produced/up-cycled and styled by Allison Izu & Ten Tomorrow.
2019 — “Legacy” produced/styled by Anne Namba.
2020 — “Home Edition” styled by Kini Zamora and Anne Namba
— So that was a little history about Goodwill Goes GLAM! and its innovation and vision to pivot and make it work!