Sedona Hawaii previews new holiday gift offerings

Most locals know longtime store Sedona Hawaii in Ward Center as one of Oahu’s most popular –if not THE most popular- shops for all things metaphysical. Crystals, power stones, feng shui tools, and psychic readings are what I have long associated with it.

Many might not realize, however, that it’s changed over the last 28 years to now include a broader theme. “We’ve moved outside the metaphysical box to become a positive, conscious-living store. We’ve had a paradigm shift in our business model,” says founder and owner Malia Johnson.

Sedona Hawaii owner Malia Johnson
Sedona Hawaii owner Malia Johnson

It started three years ago when Sedona moved into a larger space in Ward Center, in order to grow. “We now serve the whole family- including the dog! We have children’s books, toys, and clothing,” she tells me, gesturing to a corner of the store near the entrance.

Johnson, the store’s buyer, selects items that are sustainable and from small artists. She searches the world for unique items, but gives preference to merchandise made in America. “I also go to great lengths to find affordable items. Did you know we have things for sale here for just 50 cents?” she adds.

Media event, with macarons and cupcakes by Kaka`ako newcomer Flour+Butter!
Media event, with macarons and cupcakes by Kaka`ako newcomer Flour+Butter!

My daughter and I attended a recent event, designed to show off the latest items Johnson sourced from buying trips in New York and Las Vegas. The table is chock full of adorable new artisanal gifts, including bath and body care, jewelry, trendy adult coloring books and journals, and our favorite– unicorn and cat accessories!

Natural Inspirations French lavender body products
Natural Inspirations French lavender body products
Mala-inspired jewelry by Anne Vaughn, Cherfyl Dufault, and Zacasha
Mala-inspired jewelry by Anne Vaughn, Cheryl Dufault, and Zacasha

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Lee Ann Kong, store supervisor, holds up some clothing items for me. “These are all organic,” she says. A pretty green Soul Flower yoga shirt calls out to this yoga mama.

Soul Flower Peace Buddha t-shirt
Soul Flower Peace Buddha t-shirt

Kong pulls out a blue Tangerine Temple sweater as another example of the store’s high priority on sustainability. That vendor, she backgrounds, works closely with families and small factories to ensure the safety, fair payment and fair treatment of its workers.

Tangerine Temple sweater
Tangerine Temple sweater

Another small business product is the Aloha Elixir collection by Honolulu resident Keoki Tavares. “His collection of candles, cleansing salts, and room sprays just fly out the door,” she enthuses. Tavares’ website, www.alohaelixir.com, describes the products as “powerful tools that assist you in tapping into your higher self to facilitate positive change.”

Aloha Elixir salt blend
Aloha Elixir salt blend

What my nine-year-old daughter and I loved most, though, and bought, were the cutesy items: a heat-sensitive unicorn mug, whose mane goes from purple to rainbow-colored when filled with a hot beverage; and animals ear clip-ons by Kritter Klips. Olivia LOVES them. I have asked to borrow them!

Kritter Klips animal ear clips
Kritter Klips animal ear clips
Unicorn color-changing mug
Unicorn color-changing mug

“I have always wanted to make shopping a fun, interesting, experience. Call it ‘shopping entertainment,’” Johnson says. If our trip was any indication, she sure has succeeded!

Me, enjoying the absurd and snarky book collection
Me, enjoying the absurd and snarky book collection

Sedona Hawaii
Ward Centre, 1st floor
1200 Ala Moana Blvd.
www.sedona-hi.com
Facebook: Sedona.hawaii.8 and SedonaHawaiiJP (Japanese)
Twitter: @SedonaHawaii and @SedonaHawaiiJP (Japanese)
Instagram: @SedonaHawaii and @SedonaHawaiiJP (Japanese)

Diane Ako

Peace of mind By Diane Ako I like to reflect on life. Sometimes it’s philosophically. Sometimes it’s humorously. For all its beauty, life is far too difficult a journey to take alone. You need the support and connection with others to help carry you along the way. Writing brings me that connection– within and without. It clarifies my thoughts and feelings. It helps me reach out to others for advice, wisdom, or feedback. Your thoughts become your actions. Your actions become you. A wise yogi- Patanjali- said, “Speak what is true. Speak what is pleasant.” Let’s speak of things pleasant to one another and seek some peace of mind along the way. ABOUT Diane Ako joined Hawaii: In Real Life in October 2016. She likes being part of a community of local bloggers – people who like writing and sharing, like she does. Ako is an anchor/ reporter at Island News (KITV4 – ABC) in Honolulu. She previously anchored and reported at KHON2 (FOX) and KHNL (NBC), and at stations in California, New Mexico, and Pennsylvania, In between news jobs, in 2017, she launched and ran her own p.r. company, Diane Ako PR. From 2010-2014, she headed the public relations department at Halekulani Corporation, which oversees luxury resort Halekulani and boutique hotel Waikiki Parc. She’s been blogging since 2009 – before Hawaii: IRL, she wrote for The Honolulu Star-Advertiser, the state’s largest daily newspaper, where her stories garnered a dozen journalism awards and an Emmy nomination. Ako has a BA in Communications from Menlo College and an MA in Political Science from University of Hawaii at Manoa. One day, she might figure out how to put that master’s degree to use.

One thought on “Sedona Hawaii previews new holiday gift offerings

  • November 20, 2016 at 5:40 pm
    Permalink

    Thanks Diane, it was so much fun showing you and your daughter all of our new finds especially the kritter klips
    Aloha,
    Malia Johnson
    Chief creative officer

    Reply

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